Since the beginning of the pandemic, Boba Box has continued to operate and evolve to bring the best experience to our customers. Throughout this period, we have adapted to the changes, improved our operations and made significant investments in the company, always thinking about our customers and their businesses.
Unfortunately, again, we are living in unprecedented times and continue to face challenges.
The global shipping conditions in the market, raw ingredient price increases, the incident with the vessel on the Suez Canal, along the recently imposed water ban from Taiwan's droughts, home to where our goods originate from, has brought increasing strain on our industry. These events, on top of an already challenging and fragile logistics environment, has created a global Boba shortage.
At this moment, several countries across the world are on the cusp of lifting lockdowns and stores begin to open their doors, suppliers from the United Kingdom, Europe and America are struggling to secure enough stock to meet demand.
We have followed the market, its trends and led the industry for over 11 years. Incidents and conditions like the current ones are unpredictable and we are all facing intense pressure and strain together. One example of this is certain production orders placed early this year will now only arrive in October 2021.
Our commitment to transparency towards our customers will help to manage expectations for your business. Our priority will always be for those who believe and share our values and are loyal to Boba Box. Therefore, to minimize the impact of the current volatile situation and to ensure we can maintain supply to our regular consumers (where there has been regular and consistent purchases over the last 12 months), we have had to make the difficult decision to:
Whilst the global events are challenging, our experience in the market has helped us to prepare for this moment. We had already invested very heavily earlier this year to ensure we have healthy stock supplies in our warehouse and to be continually arriving throughout the summer.
The decisions we make seek to ensure that we can remain a high quality supplier who can reliably and consistently serve our regular customers, helping your businesses grow and expand after a year as delicate as 2020, meanwhile avoiding panic purchasing and being fair to the number of companies we supply to.
This is a provisional and temporary measure. We will constantly be reviewing it to ensure we remain fair and competitive and provide updates to you as the situation develops.
We will also be rolling out our loyalty scheme within the next few weeks to let you know how being a regular customer with Boba Box can help support your business, especially during these challenging times.
We thank you for understanding.
- Boba Box Team
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